The team behind Carica Consulting -
Strong in expertise and effective in execution Schedule an appointment now!Our ReferencesErnesto Schmutter
Leadership, Transformation & Business Growth
Ernesto is one of the leading strategic thinkers in the European IT retail sector. For over 20 years, he has guided companies through turnarounds, growth, and digital transformation—always taking a practical approach and always focusing on results.
His focus:
- Leadership & Transformation
- Strategy & Growth
- Market Entry & Internationalization
- Coaching & Mentoring for Executives
Background:
- Studied in Frankfurt, St. Gallen, and Stanford
- Held leadership roles at MicroWarehouse, Macrotron, and Ingram Micro; most recently Senior Vice President and Chairman of the Management Board in Germany
Today:
- Managing Partner of Carica GmbH
- Advisory Board Chair MRM
- Board Audit Butler
- Board LizenzDirekt
- Partner AP Soluções & Carica Consulting Lda.
- Expert at the iSCM
Sun Spornraft
Growth Strategy & Transformation
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Go-To-Market Strategy, Marketing & Scaling
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CRM, Partner Programs, Channel Marketing
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Hardware, Software, and Service Business Models
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Change Management
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Coaching & Mentoring for Executives
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Studied in Munich, pursued further education in St. Gallen and at Kellogg
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Long-standing leadership roles at Samsung Semiconductor, Samsung Electronics, INSYS icom, and other companies
Ana Paula Massuco
International Business, HR & Culture Development
Ana leads Carica Consulting’s international business. She began her career in HR management at British American Tobacco before establishing a high-performing, people-oriented corporate culture as HR Director at the Polana Serena Hotel.
With her extensive network, deep understanding of regulatory and administrative processes, and her analytical communication skills at the investor level, she is a reliable partner for companies with expansion plans—from Europe to Africa and vice versa.
Her focus:
- HR Strategy & Organizational Development
- Culture Building & Employee Retention
- Recruiting & Talent Development
- International Expansion & Administrative Processes
Background:
- Law Studies
- HR expertise
- extensive leadership experience
- specializes in consulting for business start-ups, HR processes, and expat services
Today:
- Managing Director of Carica Consulting Lda
- Managing Director of AP Soluções Lda
Our expanded network
For complex projects, we draw on a network of proven experts with expertise in strategy, sales, digital transformation, data science, supply chain, go-to-market, and market analysis. This ensures that every challenge is addressed with the right expertise.

Dr. Rudolf Aunkofer
Digitalization, Data Science & Supply Chain
A thought leader in the ITC industry and founder of the iSCM Institute.
An expert in data literacy, omnichannel strategies, and digitally connected value ecosystems

Camilo Schmutter
Market & Trend Analysis
Analyzes markets, companies, and trends, and supports the team with research, insights, and marketing.

Ricardo Schmutter
Junior Coaching & Young Talent Perspective
Brings the perspective of the younger generation to the table and supports projects focused on youth development, junior coaching, and talent insights.
Voices that speak for themselves
Authentic insights into successful partnerships
What particularly impressed me during our collaboration was his strong sense of pragmatism and his focus on achieving the desired results.
In Ernesto Schmutter, we have a consultant on our team who drives the implementation of our strategy through clear analysis and pragmatic approaches. He acts as an active change agent and wins over both management and employees with his exemplary conduct. This sense of connection and commitment to INSYS sets him apart and distinguishes him from other management consultants. With his extensive experience, Ernesto Schmutter is a top choice for consulting in the areas of sales, change management, channel business, and personal coaching.
Ernesto Schmutter particularly impressed me during our time working together at MRM Distribution with his analytical mind and his deep knowledge of the ICT market.
Through his leadership, he steered our company firmly toward growth, yet never lost sight of the people who trust in management’s sound decisions and work with and for our customers every day.
Even today, after I took over the management of MRM Distribution following a planned, well-organized, and amicable transition, Ernesto continues to support me and MRM Distribution as an external consultant on our journey toward becoming a future-oriented company and helps us navigate the transition to new business models.
In 2005, we conceived a 100,000-unit, $24 million+ project together and saw it through to completion. For this project, we traveled together to Hong Kong and China, where we successfully redefined the limits of what was possible until we achieved our goal.
An experience like that brings people together. With his creativity, his dedication, and his unwavering perseverance in achieving the goal as a team, Ernesto played a key role in the success of this project.
Although we have both taken different paths in the highly dynamic world of IT, we have always stayed in touch.
Much of what I’ve learned in my 30 years in the IT world—in Go-to-Market, strategy, and especially distribution—I owe to my exchanges with Ernesto. Ernesto has always been a sparring partner for me when I’ve run out of ideas or needed a perspective with real foresight.
Ernesto’s warm and calm demeanor, paired with his humor and sharp insight, are effective and invaluable in any mentoring relationship and when you want to achieve something new and significant. I can only describe Ernesto’s methodological expertise in coaching, consulting, and strategy implementation as outstanding. It is precisely this combination of humanity, methodological expertise, and professionalism that has enabled Ernesto to contribute so much to our success over the past years—both in developing the Vital@Work method and as a co-author of the book. THANK YOU!
Ernesto comes highly recommended if you’re looking to upgrade or update your future—whether to make something good even better or to break new ground as a person.
I’m thrilled to be working with Ernesto on the WIN WIN FOR WORK project to help shape a better future for the world of work.


